Website - final
https://12scottr.wixsite.com/mysite
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Improvements made for final music video
From the music video's first draft the improvements made where the intertextual reference changed and became more evident to the targeted audience. Originally it was going to be a Disney reference, but changed to become a intertextual reference to the film Clueless, where the main character of the music video resembles the film's main character Cher, through their shared higher class and materialistic values. The shots became quicker and shorter to work well with the music's tempo and increase the pace of the music video to fit well with the dance music genre. Some shots were changed, specifically the beach shots originally in the first draft were removed to make the presence of all the three girl characters come across as a natural occurrence in the music video. The storyboard is seen to be significantly different to the end result of the music video because the new order positively impacted the music video's flow and allows the narrative of the video to come across...
Intertextual reference
Intertextual reference - Film 'Clueless' and Iggy Azalea music video 'Fancy' To further highlight the music videos wealthy main character representing the higher class. The addition of the intertextual reference to Cher from Clueless allows the audience to identify and like the character because it resembles a character they have watched in a film and loved. Additionally when referring to the film Clueless, the music video 'Fancy' by Iggy Azalea, which also intertextually refers to Cher, becomes another intertextual reference. With this intertextual reference I have updated it and made it appeal to the modern day audience. Through using an iPhone to swipe on models wearing the clothes and liking or deleting the outfit. However, I have altered the outcome compared to the original scene in the film. In the film she chooses to wear the iconic yellow outfit. In the music video I have created, I include the yellow outfit but the girl portraying Cher does not choo...
Statement of Intent
For my music video, I chose a remix version of the song Ocean Drive by Duke Dumont. This song will appropriately attract the target audience of sixteen to twenty-five year olds; this age range signifies the ideal listenership for dance music. They will be culturally aware and therefore be aware of some of the social issues within the video. The lighting presented will be vibrant and specific shots will have a pink light-leak effect. There will not be a precise colour scheme though the ethnicity representation will reveal colourful saris worn. In contrast, the homeless character signifying the lower social class mise-en-scene will wear bland and unbranded clothing, to emphasise the higher-class character who will wear branded bags and shoes. The location representation of urban vs nature is demonstrated through sea and field shots compared to the rapidity of London’s city life, using sped up shots. The camera shots include close ups and long shots, representing the main person’s whole b...
Music video's representations
Representations in the music video Ethnicity The whole idea was to merge modern and traditional representations of ethnicity, specifically Hindu culture. Modernity was shown through the non restricted rules, such as out having fun with a friend of a different race, religion and background. Also the independence of the young girl. Traditional sari worn while dancing in a typical British countryside = merge of two different cultures, showing the idealistic sense of British unity. Social Class Lower class/poverty demonstrated through homeless girl, struggling and begging. Higher class demonstrated through the London and materialistic world, through the main character who intertextually resembles Cher from Clueless, through getting taxis and holding lots of shopping bags. At the end when all girls unite, the social class interaction demonstrates the rich helping the poor, which is an unlikely dynamic. Location: Urban VS Nature Sea and field shots compared to the rapidity of Lond...
Website's key elements to include
Key elements Think about the: -Expectations of the genre -The audience -What is expected of a website for a music artist Checklist... -Same font from the title shown in the music video to be shown in the website somewhere, show a link. -Colour scheme similar to music video. -Genre being club music, allow vibrant and dark colours at the same time. -Copyright free images. -The audience is teenagers to young adults, allow a youthful feel to the website. -Professional layout because this is to demonstrate to the fans this music artist's career. -Rollover images, from research of other websites this is common and also keeps the user engaged. -Don't allow the website to be clustered of images and information, can become boring and unprofessional, through research of Calvin Harris' website. -Have colours of images to go well with the background of the website.
Map of how links and pages work together on a website
Rita Ora's website - map of how her website works
Research into artist/band websites from same genre - Rita Ora
Rita Ora Typography - Mainly all the important information on the website is in capital letters, defining it boldly. Image - The peaceful front cover animation image of her sleeping but opening her eyes. Having the image open and shut her eyes engages the viewer, this is the purpose of the website. the peaceful image of her sleeping blends in well with the background colour of a gradient pink to lighter pink. The image's background colours and the websites background colours are the same. The light pink is a dreamy and soft feel. Fonts - The font in the menu bar is different to the main title font. However, they are both white and capitalised. The main heading title is bolded, showing the artists significance. Both the website's title and the title on the image which appears to be her newly released album cover are the same. Background - Colours are the same as album image, a gradient of different tones of light pink, representing the femininity to the artist. Logo -...
Research into artist/band websites from same genre - Calvin Harris
Calvin Harris The front page image is Calvin Harris newly released single. When hoovered over the image changes colour from light grey to pink, the pink is similar to the website's background colour ad therefore blends in well. The logo is dominant in the left hand corner at the top of the website page. Capitalised, bold, underlined and white. The logo sits of an almost grey transparent border strip. Then below is the menu bar. The menu bar consists of a lot of sections in a black, horizontal box. The background colour is a faded pink, this represents the artist's confidence to break social norms that pink can only show femininity. The pink has a stain effect, giving it an edgy look. Scrolling down on the home page, it reveals a twitter access box to the right side of the page, showing Calvin Harris activity on social media immediately, therefore keeping fans updated. Progressively down the page the viewer of the website is shown the extent of the amount of arti...
Intertextual references first ideas
Baywatch movie 2017 - warning flags, sea Shelter poster - homeless person Duke Dumont past videos - homeless person
Three brief narratives
1. This narrative will demonstrate the appearance of different types of girls in a music video, different interests, images, cultures and backgrounds. This will be shown through a number of girls presented in my music video, to promote female empowerment. 2. This narrative will display contrast in different youth cultures, urban vs natural/rural. Following the contrast of activity during the day time and night time, portraying different lifestyles. This will be shown through different areas shown in my music video on the streets at night and day time. 3. This narrative will show the appearance of a different culture and how it stands out among the social stereotypes. This will be shown through a girl for example, wearing a bright, colourful sari in a field dancing, this contrasts with some of the other girls.