Research into artist/band websites from same genre - Rita Ora

Rita Ora




Typography - Mainly all the important information on the website is in capital letters, defining it boldly.
Image - The peaceful front cover animation image of her sleeping but opening her eyes. Having the image open and shut her eyes engages the viewer, this is the purpose of the website. the peaceful image of her sleeping blends in well with the background colour of a gradient pink to lighter pink. The image's background colours and the websites background colours are the same. The light pink is a dreamy and soft feel.
Fonts - The font in the menu bar is different to the main title font. However, they are both white and capitalised. The main heading title is bolded, showing the artists significance. Both the website's title and the title on the image which appears to be her newly released album cover are the same.
Background - Colours are the same as album image, a gradient of different tones of light pink, representing the femininity to the artist.
Logo -  Has no obvious logo presented on the website, presumably it is her name.



This next section of the page being music in the menu bar, has a slide collection of her album covers. They almost all have a pastel like colour palette, complementing the background colour and the rest of the website's colour palette.











Half way down the page, next is videos. Presenting a YouTube video of her latest music video, therefore promoting her song.













The Tour section provides when the tour dates are available, therefore keeping her fans well connected and involved, showing her talent is in demand worldwide.










Sign up for the latest news is capitalised at the bottom of the page, with bold black boxes to fill in the viewers' personal information. This represents the huge fan base of the artist and how they want the fans to feel included in her life and music career.









The Merch section in the menu bar is linked to another webpage, shown in the presented image to the right. Roara Republic title has a different bold font to the previous main title website page. This March site has a different colour palette as white as the main colour for the background. The first page includes Rita in the clothes and the reverse image when you hoover over the image is just an image of the clothing by itself. On the other pages it is the reverse order.





















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