RebeccaScott

1. This narrative will demonstrate the appearance of different types of girls in a music video, different interests, images, cultures and backgrounds. This will be shown through a number of girls presented in my music video, to promote female empowerment. 2. This narrative will display contrast in different youth cultures, urban vs natural/rural. Following the contrast of activity during the day time and night time, portraying different lifestyles. This will be shown through different areas shown in my music video on the streets at night and day time. 3. This narrative will show the appearance of a different culture and how it stands out among the social stereotypes. This will be shown through a girl for example, wearing a bright, colourful sari in a field dancing, this contrasts with some of the other girls.

https://www.youtube.com/watch?v=f_XvgHwt3Z0 Charlotte Lawrence - Keep Me Up I really like the editing and shots made, having purposely blurred shots and using a wide variety of angles and distances. Also using lots of colours and switching from black and white to colour. The use of street lighting adds an urban feel and so does the use of transport. There's no use of a 'lover' in the music which is unusual for a song that is describing a love for something/ someone. I like the shots of the camera behind her and she turns around it gives the video a personal affect like the viewer is there in the moment. On the last image she turns in circles with the camera adding the same sense of feeling like you are with her. Also she includes lyrics on the screen in the center this could show their significance in the video. The shots are quickly shown, this adds to the pace of the music video and keeps up with the music. The low quality shots are what make the video unique adding a...

Genre - Dance Music Expectations: Lighting and colour A variety of lighting and colours, to make it 'club-like' include fluoresant lighting but not have a 'child' and 'girly' appearance as that is not my target audience. I will have a wide spread colour palette to have a continuous change in coloured filters throughout the music video. I will use an infrared light effect in some shots to help show colour and some may be in black and white, to show variation. Atmosphere I want it to give a upbeat and free atmosphere, this will be shown for example through a hand in the wind out of a car across a beach but in a speed up version. Dancing will be referred to through dancing and camera shots moving around the chosen person, given the sense that the viewer is present with them. Shots Very wide shots are common for dance music videos, so the particular person in the video is clearly visible but shows some emphasis of the location that the person is in too. Wi...

The target audience member which will be attracted to my music video will be considered as a 'traveler'. This will be shown through the wide range of locations used in my music video, such as the beach and city. They have no particular music choice but do enjoy most, liking mainstream music but listens to remixes of songs too therefore could be considered as 'urban'. They are not that bothered with keeping up with the new trends but have  an interest in listening to music that they have not heard before but it is not necessarily been released recently. They enjoy remixes of songs that are not too quick so they can actually hear the lyrics, they prefer not to listen to rap. They do not regularly go to the club but when they do they have a good time. They go to clubs to be with friends as the main reason but with a song like the one I have chosen they will actually listen along and sing. However, songs with rap and a quick tempo they just dance and ignore the lyrics. They...

https://www.youtube.com/watch?v=6oAqOFz6QsU Duke Dumont- The Giver (The Reprise) This music video demonstrates Jesus in a different light, starting as a healer, e.g. giving a bald man hair but surprisingly then gives a women a beard. Hinting that consequences to cures. I like the setting of the music video, Jesus walking down a market place by a beach. Even though their are similarities between the idea of Jesus and the one shown in the video, the image of him presents itself as the same as in the Bible. Also the characteristics this being helpful and calm. However the music video also subverts Jesus' archetype by the less wanted effects shown and the conflict shown, e.g. the money being uncontrollable released from the card machine and the police getting involved. https://www.youtube.com/watch?v=kv_cwzAIOHs Duke Dumont- Won't Look Back Theft is the major element shown in this music video, almost mimicking it. The humour is represented through the rubber masks used o...