Key elements to conform to expectations of the genre
Genre - Dance Music
Expectations:
Lighting and colour
A variety of lighting and colours, to make it 'club-like' include fluoresant lighting but not have a 'child' and 'girly' appearance as that is not my target audience. I will have a wide spread colour palette to have a continuous change in coloured filters throughout the music video. I will use an infrared light effect in some shots to help show colour and some may be in black and white, to show variation.
Atmosphere
I want it to give a upbeat and free atmosphere, this will be shown for example through a hand in the wind out of a car across a beach but in a speed up version. Dancing will be referred to through dancing and camera shots moving around the chosen person, given the sense that the viewer is present with them.
Shots
Very wide shots are common for dance music videos, so the particular person in the video is clearly visible but shows some emphasis of the location that the person is in too. Wide shots this is where the person is taking up most of the shot although the setting is still in sight. Mid shot shows the person from waist to head and focuses mainly on subject but has setting still there. Close shots are going to be used regularly usually showing the persons face showing their significance in the video.
Editing
Typically in dance music videos the shots duration starts at a slower pace then throughout the video they become quicker, speeding up with the beats, then slowing down with the drops again.
Mise-en-scene
In regards to the costume, the main character highlighted would typically wear bright colours or the people in the background. Either to show their significance in the video and/or to make them stand out. The location is either in the streets in daytime or a club in the night time. However I will not have a night club reference, because I don't want blend in with other music videos and I feel the music I choose will benefit more from references in a wide variety of locations, to have an upbeat feeling and the focus on both daylight and night time will help create a lot of settings. I will include people with bold fashion senses, such as bold colours and a sari, this will help express different ethnicities, which is one of my media representations I want to highlight.
Intertextuality
Intertextuality references are usually covered in music videos, in the case of dance music videos, they constantly refer to club night scenes, linking to videos such as 'I Took A Pill In Ibiza' by Mike Posner and 'Fire Burning On The Dance Floor' by Sean Kingston. However I will not have a night club reference because I don't want to go with the normality. With my music video being targeted at 16 to 30 year olds, an intertextual reference I will use is Disney's Mickey Mouse drawn moving animation, to add uniqueness and to reference to the lyrics, as I am going to interpret it into a devil dancing, 'dancing with the devil'. I may have intertextual references on the chosen person's top.
Expectations:
Lighting and colour
A variety of lighting and colours, to make it 'club-like' include fluoresant lighting but not have a 'child' and 'girly' appearance as that is not my target audience. I will have a wide spread colour palette to have a continuous change in coloured filters throughout the music video. I will use an infrared light effect in some shots to help show colour and some may be in black and white, to show variation.
Atmosphere
I want it to give a upbeat and free atmosphere, this will be shown for example through a hand in the wind out of a car across a beach but in a speed up version. Dancing will be referred to through dancing and camera shots moving around the chosen person, given the sense that the viewer is present with them.
Shots
Very wide shots are common for dance music videos, so the particular person in the video is clearly visible but shows some emphasis of the location that the person is in too. Wide shots this is where the person is taking up most of the shot although the setting is still in sight. Mid shot shows the person from waist to head and focuses mainly on subject but has setting still there. Close shots are going to be used regularly usually showing the persons face showing their significance in the video.
Editing
Typically in dance music videos the shots duration starts at a slower pace then throughout the video they become quicker, speeding up with the beats, then slowing down with the drops again.
Mise-en-scene
In regards to the costume, the main character highlighted would typically wear bright colours or the people in the background. Either to show their significance in the video and/or to make them stand out. The location is either in the streets in daytime or a club in the night time. However I will not have a night club reference, because I don't want blend in with other music videos and I feel the music I choose will benefit more from references in a wide variety of locations, to have an upbeat feeling and the focus on both daylight and night time will help create a lot of settings. I will include people with bold fashion senses, such as bold colours and a sari, this will help express different ethnicities, which is one of my media representations I want to highlight.
Intertextuality
Intertextuality references are usually covered in music videos, in the case of dance music videos, they constantly refer to club night scenes, linking to videos such as 'I Took A Pill In Ibiza' by Mike Posner and 'Fire Burning On The Dance Floor' by Sean Kingston. However I will not have a night club reference because I don't want to go with the normality. With my music video being targeted at 16 to 30 year olds, an intertextual reference I will use is Disney's Mickey Mouse drawn moving animation, to add uniqueness and to reference to the lyrics, as I am going to interpret it into a devil dancing, 'dancing with the devil'. I may have intertextual references on the chosen person's top.
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