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10 Frame Analysis

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Jax Jones - Breathe (Official) ft. Ina Wroldsen https://www.youtube.com/watch?v=uGhKqb2Ow3E The first frame starts by including the title of the song and the artist. Its an establishing shot that sets the music video.  The large whale skeleton and stone walls, add a historical aspect. The huge, capitalised and white font of 'JAX JONES' captures the viwers' eyes, the impact of this is to make the audience remember the artist, a form of advertisment. The white font contrasts with the relaxed, darkish background presenting it to be bolder. The capitalised letters creates the idea of a significant artist, due to it being in the middle of the shot and having the main focus. The next frame consists of a close up shot of a woman's face, this is the main focus as it is in the centre of the shot. Her piercing eyes are in line with the audiences', creating more attention on the music video. The background is blurred out, this adds to the focus on her. Her yell...

Minecraft: Institutions and Audiences which explores all these things in written form, with images, videos and links using your findings from the reading

Minecraft is different from other video games in many ways. It is described as the “ digital version of  Lego ” and its success has grown considerably. It is “ a game that’s been downloaded more than 100m times on PCs, consoles and smartphones since its launch in 2009.” With its reference to Lego “both are creative platforms; they are about self- expression.” Although there are other games that let the player build things, Minecraft let’s “you build in the first-person perspective,” for example only being able to move one block at a time. At the same time it’s “very open-ended. It doesn’t tell you what to build.” The game is considered to be gender-neutral, this puts the message across that all players are welcome and this plays a part in the game’s success. It isn’t gender specific and this is shown by having diverse staff as many of them are women and this reflects the equality in the game itself. Also “when you attend a Minecon event, you see just as many girls as boys.”...

Analysis of Newspapers

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Finders Keepers Music Video Our project was to create a media video using an existing music video already. The video needed to demonstrate some of the conventions and elements we had learnt. We used the song 'Finders Keepers' who was sung by Mabel. Evaluation The camera shots show from in front and behind the girls presented, this creates a following effect which engages the viewer. We also included viewpoint shots which helps the viewer see through the eyes of the character, this adds a personal effect. Direct gaze is shown when the girls are walking towards the camera beside a road, the light occasionally catches their eyes this helps attract the viewers attention more. The editing is shown through the changeover of shots from the two different girls presented at the beginning.We also started with a slow motion shot of the girl walking out of her house, we did this because it went along with the beat of the music. The use of light is displayed throughou...