Original storyboard
https://youtu.be/zLnTNPy7_lI
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Improvements made for final music video
From the music video's first draft the improvements made where the intertextual reference changed and became more evident to the targeted audience. Originally it was going to be a Disney reference, but changed to become a intertextual reference to the film Clueless, where the main character of the music video resembles the film's main character Cher, through their shared higher class and materialistic values. The shots became quicker and shorter to work well with the music's tempo and increase the pace of the music video to fit well with the dance music genre. Some shots were changed, specifically the beach shots originally in the first draft were removed to make the presence of all the three girl characters come across as a natural occurrence in the music video. The storyboard is seen to be significantly different to the end result of the music video because the new order positively impacted the music video's flow and allows the narrative of the video to come across...
Intertextual reference
Intertextual reference - Film 'Clueless' and Iggy Azalea music video 'Fancy' To further highlight the music videos wealthy main character representing the higher class. The addition of the intertextual reference to Cher from Clueless allows the audience to identify and like the character because it resembles a character they have watched in a film and loved. Additionally when referring to the film Clueless, the music video 'Fancy' by Iggy Azalea, which also intertextually refers to Cher, becomes another intertextual reference. With this intertextual reference I have updated it and made it appeal to the modern day audience. Through using an iPhone to swipe on models wearing the clothes and liking or deleting the outfit. However, I have altered the outcome compared to the original scene in the film. In the film she chooses to wear the iconic yellow outfit. In the music video I have created, I include the yellow outfit but the girl portraying Cher does not choo...
Statement of Intent
For my music video, I chose a remix version of the song Ocean Drive by Duke Dumont. This song will appropriately attract the target audience of sixteen to twenty-five year olds; this age range signifies the ideal listenership for dance music. They will be culturally aware and therefore be aware of some of the social issues within the video. The lighting presented will be vibrant and specific shots will have a pink light-leak effect. There will not be a precise colour scheme though the ethnicity representation will reveal colourful saris worn. In contrast, the homeless character signifying the lower social class mise-en-scene will wear bland and unbranded clothing, to emphasise the higher-class character who will wear branded bags and shoes. The location representation of urban vs nature is demonstrated through sea and field shots compared to the rapidity of London’s city life, using sped up shots. The camera shots include close ups and long shots, representing the main person’s whole b...