Jax Jones - Breathe (Official) ft. Ina Wroldsen
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| The first frame starts by including the title of the song and the artist. Its an establishing shot that sets the music video. The large whale skeleton and stone walls, add a historical aspect. The huge, capitalised and white font of 'JAX JONES' captures the viwers' eyes, the impact of this is to make the audience remember the artist, a form of advertisment. The white font contrasts with the relaxed, darkish background presenting it to be bolder. The capitalised letters creates the idea of a significant artist, due to it being in the middle of the shot and having the main focus. |
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| The next frame consists of a close up shot of a woman's face, this is the main focus as it is in the centre of the shot. Her piercing eyes are in line with the audiences', creating more attention on the music video. The background is blurred out, this adds to the focus on her. Her yellow, fluffy coat collar is abstract and unique. |
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| The introduction of the male character takes her attention off the audience, therefore moving the audiences' eyes too. His clothing, matching orange tracksuit and red bag, are similar to her choice of clothing. Representation is also shown through ethnicity, the woman is Asian and the man is Black, this could suggest their combined dancing together portrays ethnic unity. She instantly starts dancing when she sees him, this could be displaying a connection between two people whether this reflecting love or friendship. |
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| Both their style choices represent modernity contrasting with historic museum background. These elaborate clothes stand out from the ancient backgrounds. The colour palette is yellow, orange and brown. |
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| This is a behind shot focusing on the man. Throughout the video it is shown how he has a focus on her however, she has a focus on herself. This could show how he thinks he is in control, but in reality he isn't. This lighting represented here is almost a misty blue which blurs the camera shot. |
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| This frame is a floor, medium shot presenting their full length bodies. Between both of them there is quite a distance, however gradually through the video they decrease their distance to one another. Here the yellow coat almost matches the lighting in the background circular wall frame. Whereas his coat is quite dark and blends in with the stairs. The white sculpture at the top of the staircase is shown to be looking down at the two dancers, like it is keeping an eye on them. Due to them dancing in a museum, this is unusual behaviour and the sculpture could represent how this shows their youth and mischievousness. |
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| The focus is on her again, she is doing a movement on the floor, moving on one knee to the other. This is an usual movement to do in a museum, you usually stand up and look at artefacts but she is on the floor. |
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| The lyric reads, 'you touch my skin' and she represents this lyric by moving her hand to her face to make a reference to the lyric. The main focus of the video is shown to be on the woman, leaving him as just in the background or behind her. |
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| Focus on both of them. Medium shot of their full length bodies. They are both looking at each other, his body language is shown to be fully facing her, however she is facing the camera and so showing her side to him. |
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| In the song at this time of the frame it sings, 'you got me hooked' and she carries out a movement where she goes on her tip toes, almost hung by the air with her head back. The man is shown to be causing the woman's actions as he is seen to be showing hand signals representing an imaginary string on her. This could be representing a deeper meaning of a man's control over a woman, , this control that is still here even in this modern day society, with all the feminist movements happening. Or it could be displaying how when you are in love you can grow heavily dependent on someone. The word 'hooked' almost sounds like an addiction. |
Shot duration
This music video starts with an overview from above look of the museum room, zooming in slowly. A woman is presented in the centre of the frame shot expressing a new focus through her eyes focusing at the camera with an intense look. Then the music video introduces a man with a medium shot of both their bodies, however the woman is not looking at the camera lens anymore she has turned her attention to him and immediately starts dancing slowly. After the man is introduced the following camera shots are short and quicker, and these shots are meant to express the rhythm of the moves created by the dancers, as each shot follows on from the last showing the progression of the dance moves. This creates a smooth running video, and making the shots feel like they are lasting longer. The video contains a range of shots, in front, behind, looking up or looking down at the dancers. This gives lots of perspectives and a full look of what the environment looks like for the viewer and dancers in the music video. The change of the camera shots moves simultaneously with the beat of the music, creating a natural flow for the music video.
Mise-en-scene
Both dancers feature branded clothes on them, this being the man accessorising with a Supreme springer pack and the woman wearing the iconic two striped Adidas tracksuit pants.
The unique clothing worn consist of bright colours and a fluffy textured coat, this could represent this as an alterative music video, because these vibrant colours are not the normality to wear. The location setting as the National History Museum in London is an additional point to how this video could be an alternative music video. This is because this is not a typical place for a music video to be shot, it has unique features and historical meaning. Also this music being upbeat and for club nights, subverts the stereotype of this music type because it is being displayed in a serious setting.
Intertextuality
The setting gives the effect of the 'Night of the Museum' because it is set in the London museum. The feature of the massive whale skeleton at the very beginning almost straight away may make the viewer link two and two together, as it is closely identical to the film because it is clearly a museum.
Target Audience
The music video represents a young audience through the young dancers wearing modern clothes, this is what viewers the music video intended to have through the upbeat music.
Editing
When the camera shots are cut the next one follows in the same place, creating a natural pace and it makes the dancing movement flow smoothly. However, there is an error in the music video.
The ponytail is clearly tucked in, in the first shot, then in the following shot the ponytail is out of the coat resting on her back. For this to be in the first 10 seconds of the music video, is a bad editing job.
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